Impulse buy - A little bit of Liddabit

I have a (reasonable) amount of self-control both regarding buying and snacking. I try not to buy things that I don't need and I try to not to eat when I'm not hungry. However, once I end up inside an interesting food store, I am the queen of the impulse buy - interesting looking pastry at the counter of a coffee shop? I've got to try it. Crazy sounding vegan jerky at the register of a bodega? I want a sample. Beautiful looking fruit jel candy at Green Grape Provisions? Whom am I kidding?

So when heading home from Fort Greene this evening, I was tempted into buying a Concord Grape fruit jel made by Liddabit Sweets, a small New York-based candy company.

There were many delicious looking Liddabit items at Green Grape, including a pecan pie candy bar, which looked delicious and a candy bar called "the king," which was so intriguing that I almost bought it. Thank goodness, something prevented me, because when I looked it up upon returning home, I learned that it has banana ganache. Bleh. Bananas. The horrors. (In another banana incident today, I got into one of those awkward back and forth shuffles today with a woman on the subway platform. You know the type, when you're walking toward each other and where you can't decide who's going to go one way and who's going to go the other? Awkward, but not terrifying, unless your urban dance partner is holding a half eaten banana. Then it really is a grave situation because you just don't want to get too close...)

Anyway...



I descended into the subway at Lafayette street, and took a nibble.




It was very sweet (it was concord grape afterall), but it had a pleasantly firm, chewy texture, with just enough jello-y give, and the after taste was really nice and - a really fresh grape flavor. I would definitely have a liddabit more